Integrated Marketing Specialist

Analytical and results driven professional seeking to apply proven traditional and digital marketing expertise.


In-depth experience with developing and executing integrated marketing strategies while monitoring effectiveness and engagement through KPI's and metrics.


Specializing in conversion management throughout all levels of the sales funnel by identifying trends and tactics for a general population or specified criteria.


Services

DEVELOPMENT

Bringing ideas to life with creative solutions. Concepts, testing and execution from the ground up.

STRATEGY

Develop and implement strategy for digital content, email marketing, PPC campaigns, SEO, and social.

DESIGN

Designs with impact, purpose and intent. Digital or traditional, addressing the need at hand.

ANALYTICS

Measure campaign effectiveness, engagement, and marketing metrics to identify best practices and positioning.

DIRECT MARKETING

Design and develop marketing programs and campaigns to drive traffic and sales online and in person.

PHOTOGRAPHY

Products, people or places captured with quality for all marketing needs.

RESEARCH

Review your market, gather information, and define your opportunity to maximize execution.

CRM

Building customer relationships though information systems and feedback programs. Track results and provide insights to improve customer experience.

Skills and Expertise

Database Marketing
Google Tag Manager
Personalized Marketing
Survey Monkey
B2B Marketing
B2C / D2C Marketing
Adobe Creative Cloud
Print Production
Marketing Research
Email Marketing
Google Analytics
Microsoft Office
E-Commerce
HTML5 / CSS3
Social Media
Content Strategy
CPC, CPA, CPM
Lead Generation

Marketing Work

Web Development

  • Responsive Design
  • Content Marketing
  • HTML5/CSS3
  • B2C Brand Development
More Information

Program Design

Program Overview

Brand Development

  • Website Content
  • Copywriting
  • Marketing Collateral
  • User Experience
Visit Site

Social Media

  • Content Strategy
  • Competitive Research
  • Analytics and Metrics
  • CPC, CPA, CPM
More Information

Digital Planning

  • A/B Testing
  • Programmatic Buying
  • Campaign Lifecycles
  • ROI Focused
Contact Me

CRM Specialist

  • Lead Capture and Conversion
  • CMS Integrations
  • Customer Feedback Tools
  • Sales Nuturing
More Information

Content Production

About Me

Over 15 years of professional marketing experience across a wide range of industries. From business to business marketing for small firms in the Northeast Corridor to leading a team of professionals in consumer marketing for a large fortune 500 company, I have the skill, knowledge and abilities required to get the job done. Over the years, I have become savvy in branding and identity, integrated marketing campaigns and digital optimization. My passion is working with all sized businesses and their integrated marketing efforts throughout the Northeast. I am also a proud father, professional photographer, and have an extensive background in graphic design and print production.

Ryan Paxton

Strategic Integrated Marketer

(302) 256-7689

paxton.ryan{at}gmail.com

Click one of the buttons below to download a current resume or portfolio (~6.5mb)

Contact and Availability

Available for short term and long term projects throughout the Northeast Corridor (DC, MD, DE, PA, NJ, NY, CT).
Willing to work off-site or on location based on project needs.
Let's discuss what works for your project or organization!

Email Me or call (302) 256-7689